Japanese will be able to use the iPhone at a lower fee depending on the amount of their Internet use, with payments starting as low as 2,990 yen (US$27.7) a month, less than half the cost at its introduction here last month.
Softbank Corp., the carrier that offers the iPhone in Japan, said Tuesday the new charges will kick in for all iPhone owners this month.
People will pay a staggered fee on a scale depending on the amount of data transmission they use but won’t exceed the initial pricing of 7,280 yen (US$67.4) a month being charged for unlimited use, the Tokyo-based carrier said.
The change is aimed at wooing more people to iPhone, not just the niche heavy Internet users that Softbank initially thought would be attracted to the product from Apple Inc.